This unit describes the performance outcomes, skills and knowledge required to develop and implement the overall strategy for an organisation’s online presence and for individual strategies for targeted campaigns.

It requires the ability to develop social media and online content guidelines, policies and procedures to implement and evaluate strategies.

It applies to individuals who work at a senior level who operate independently, can have responsibility for others and are responsible for making a range of operational and strategic decisions.

This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Confirm core activities, customer base, organisational values and current direction.
Determine organisational objectives for use of social media and online platforms.
Assess the need for particular platform functions to service target audience and organisational requirements.
Select social media and online platforms suited to organisational objectives and target audience requirements.
Determine types and frequency of social media and online communications to match specific objectives.
Identify which social media and online platforms will be utilised for communications and audiences.
Establish key performance indicators and evaluation criteria to measure effectiveness of social media or online activities.
Identify methods to analyse performance and establish a schedule for regular analysis, evaluation and reporting.
Determine implementation budget, roles and responsibilities and allocate to personnel.
Determine guidelines for use of appropriate language and tone for outbound communications and customer interactions.
Develop standard responses for customer interactions.
Establish standards for use and formatting of text and images.
Determine parameters for appropriate and inappropriate content and what organisational and customer information can and cannot be published.
Establish content approvals process and designate levels of authority to personnel.
Communicate content guidelines to personnel.
Develop policies for customers of organisational social media and online sites.
Develop organisational policies and procedures to guide activities of personnel.
Communicate policies, procedures and expectations to personnel and customers.
Develop action plans for implementing overall strategy and individual campaigns.
Prepare a schedule documenting planned social media and online activities.
Identify and communicate priorities, key responsibilities, targets and timelines.
Monitor organisation’s social media and online activity and drive implementation.
Assess reports on data analysis and evaluation.
Evaluate social media and online activity against strategy, key performance indicators and reports.
Determine and report on success of online presence in engaging customers for general and targeted purposes.
Monitor, regularly, changes to social media and online platform functionality to determine impacts on strategy.
Modify and continuously improve current and future strategies according to evaluation and changing platform functionality.

Assessment Cover Sheet

SIRXOSM006 - Develop and manage social media and online strategies

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SIRXOSM006 - Develop and manage social media and online strategies

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: